National Physician Hotline Enlists Local Agency
OK — February 10, 2003 — Oklahoma City-based Doctor
On Call, LLC, the exclusive provider of a national 24-hour physician
hotline, has signed McAuliffe, Norick & Associates as its agency
McAuliffe, Norick & Associates will spearhead a national
awareness campaign on behalf of the local company, providing marketing,
and media services. Late last month, the agency was responsible
for Doctor On Call's national launch, which already has garnered
media coverage in almost half of the top 30 television markets
in the U.S., as well as additional features in medium-sized markets,
in medical industry journals and on national news Web sites in
the U.S. and Canada.
Developed in 1995, the national physician network
has quietly provided service to approximately 20,000 members. The
success of the healthline,
combined with the public's growing need for immediate access
to physicians, prompted the national rollout.
The service is available
24 hours a day and seven days a week, including holidays. Members
pay a low annual fee that entitles
them to unlimited calls and unlimited minutes. Members are issued
a personal PIN number and utilize a toll-free number for immediate
access to a board certified physician. With 240 board certified
physicians currently on the network, Doctor On Call is the only
health information service staffed exclusively by doctors.
and membership in Doctor On Call is currently available for both
individuals and groups. For more information, prospective
members can visit the service's Web site at www.DoctorOnCall.com
or call 800-834-8558.
Karl K. Nigg is the chief executive officer
of Doctor On Call, LLC. He is an experienced healthcare executive
who played a key
role in the turnaround of Urocor, Inc., in 2001. Along with his
management skills, Nigg also is an attorney and pharmacist, holding
a B.S. in Pharmacy from the University of New Mexico and a Juris
Doctorate from Santa Clara University.
Founded in December 1998,
McAuliffe, Norick & Associates is
a full service agency specializing in advertising, communications
and special events. The agency provides services to local, regional
and national clients.
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